Colour Symbols for Nutritionals

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  • Nutritional numbers for restaurants on websites have little impact since most customers don’t bother researching, until  after the fact
  • Even putting these nutrients on the menu don’t always make a difference
  • One of the reasons is that people don’t know what their individual daily calories, fat, sugar and sodium should be.
  • How about a simpler method like using color symbols such as green, orange and red.  Something we can all relate to.
  • Studies at the university of Oklahoma were conducted by showing customers menus without calorie info; then with info and finally a color symbol approach
  • Results were that customers who looked at the colors ate about 100 calories less.
  • It was also the less health conscious customers who ordered the green items
  • Over time this would not only educate but also result in significant weight loss.
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