Manufacturers lure us to buy their products to cater to our food cravings and addictions.
Food manufacturers rely on intense scientific studies on how to “hook” us on finding the right amount of salt, fat and sugar to use so we reach the “bliss” point. “Mouth feel”, “maximum bite force” and how quickly a food loses its appeal as it’s being eaten is crucial. If it’s too early we won’t eat enough.
They don’t want us to chew the food too long since we’ll get full faster. An intense taste at the first bite that dies off quickly makes us reach for more.
The more quickly the food dissolves in your mouth the better since we think we’ve eaten less
It’s no longer important to get a food to taste as good as it can.