{mp3}680news-truviasweetner-oct9-2013{/mp3}

0 calorie sugar sweeteners are here to stay.  Aspartame and sucralose have been most prominent and now there’s Truvia labelling itself as a healthier alternative.

It’s a naturally sourced Canadian approved alternative made from the stevia leaf. It sprinkles like sugar and is great in beverages, cereals and in cooking and baking. The ads feature women tasting the crystals or sprinkling then in coffee with the background of a bright green leaf dripping with water.  The description is that its nature’s ultimate guilt free indulgence. The marketing has worked as Truvia sales continue to skyrocket.  It’s also been approved as an ingredient that can be added to natural health products. As all artificial sweeteners go there are ongoing studies related to male reproductive problems, metabolism and genetic mutations. My motto – anything free has a price.